New Campaign Launched To Prevent Auto Injuries & Fatalities Among Young Latinos
The National Latino Children’s Institute (NLCI) launched a bilingual, multi-media campaign to prevent injuries and fatalities among young Latinos due to unrestrained drivers and passengers. According to CDC automobile accidents are the leading cause of death in the U.S. among Latinos between the ages of 5 and 34 and few programs designed to educate and inform them of the importance of seatbelt use.
The campaign, “Do it for your family, buckle up” (Hagalo por su familia, ¡abróchese el cinturón!), is helping to fill the void and has the potential of saving thousands of lives annually and preventing countless more injuries.
To address this alarming issue and reach Latinos, NLCI collobroated with the National Highway Traffic and Safety Administration (NHTSA) to develop this new, culturally and linguistically appropriate campaign.
“NLCI hopes to continue to build and connect a nationwide network of informed leaders and organizations that serve and support young Latinos,” said Rita Jaramillo, Board Chair of NLCI The campaign is one more example of our commitment. Working together to implement the “abróchese el cinturón” campaign, and disseminating the important messages to everyone is a key step in making the campaign a widespread movement.
The campaign provides free online resources for both community organizers and law enforcement that include a webinar, videos, posters and guidebooks among other downloadable items.
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