PBS Kids launches OhNoah! On April 30, “El Día de los Niños” in partnership with the National Latino Children’s Institute
New OH NOAH! videos and first immersive language-learning game will be accessible on smartphones, tablets and computers on pbskids.org
ARLINGTON, VA and NEW YORK, NY, April 30, 2015 – The PBS KIDS digital series OH NOAH! (pbskids.org/noah) is expanding its offerings with new animated videos and games that introduce Spanish in an entertaining way. Launching on April 30 – a day to honor and celebrate children known as “El Día de los Niños” – new OH NOAH! content will include an immersive language learning game, “Lost and Found,” and a new 11-minute video, “Making a Splash.” In addition, starting on April 30 all OH NOAH! content will be accessible on mobile and tablet devices via pbskids.org/noah.
“Many parents are looking for tools to help their kids learn a second language, and research shows that developing a second language at a young age can have significant cognitive benefits; PBS KIDS is excited to offer families new content from OH NOAH! to help meet this need,” said Lesli Rotenberg, General Manager, Children’s Media, PBS. “Digital properties like OH NOAH! are among PBS KIDS’ many resources that further our commitment to helping children learn and grow through curriculum-based media across platforms.”
Geared to kids ages 4-7, OH NOAH! features the comic misadventures of Noah, a young boy staying with his grandmother in a community where almost no one else speaks English. As he tries to learn Spanish and makes new friends, misunderstandings land him in wacky predicaments, but he always manages to rebound and cheerfully learn from his mistakes. Since its launch in spring 2011, OH NOAH! has attracted a strong and growing audience online and introduced new Latino lead characters to children’s media. Emmy Award-nominated OH NOAH! is produced by THIRTEEN for WNET, New York’s flagship public media provider, and funded by the Corporation for Public Broadcasting.
“OH NOAH! provides children and their parents with a delightful variety of ways to learn Spanish together with Noah, who is a charming and funny role model,” says Sandra Sheppard, Executive Producer and Director of Children’s and Educational Media, WNET. “He’s joined on his adventures by his pet mouse—and fan favorite—Pequeño and an expanded cast of characters, including his new best friend Nell.”
WNET is partnering with a variety of organizations to extend the reach of OH NOAH!. Through a new partnership, the national steward organization for “El Día de los Niños,” the National Latino Children’s Institute, will help leverage OH NOAH! content in key communities across the country at events on April 30. And, as part of a partnership with the National Council of La Raza, OH NOAH! will participate in NCLR’s Annual Conference and National Latino Family Expo in Kansas City July 11-14.
According to the Center for Applied Linguistics, benefits of early language learning include improving a child’s understanding of his or her native language, having a positive effect on intellectual growth, enriching and enhancing a child’s mental development and promoting more flexibility in thinking, greater sensitivity to language and a better ear for listening.
“The educational foundation of OH NOAH! is based on the idea that kids learn language best in context,” says Mariana Swick, bilingual education advisor for OH NOAH!. “Children’s identification with Noah and his mishaps provide motivation – the most important factor for success in learning a new language.”
As the Latino population has increased significantly in the U.S., so has interest in teaching children Spanish. That interest extends to Latino families themselves. According to the Pew Hispanic Center, nearly 65% of U.S. Latinos speak only English at home or speak it very well, and 95% say it is important for their children to know Spanish, too.
New content launching April 30 on pbskids.org/noah will include:
- “Making a Splash,” a new 11-minute video: On a sweltering day, Brisa invites Noah and Nell to go swimming. Noah is hesitant because he can’t swim. With Nell’s encouragement, Noah decides to get swimming lessons, but because of a misunderstanding, Noah ends up performing tricks with a waterskiing team instead. After the ski team agrees to give him swimming lessons, Noah declares “¡Puedo nadar!” triumphantly.
- An interactive “Games in Video” version of the “Making a Splash” video that includes embedded language-learning mini-games.
- New short videos, including an extended version of the music video “Puedo nadar!” (“I can swim!”) and a highlight reel of Pequeño’s funniest moments from the series.
- “Lost and Found,” a new immersive language-learning game: Players join Noah and Nell on an interactive scavenger hunt. Players seek help from friends and neighbors to decipher Spanish words and locate missing objects, and encounter a series of fun mini-games along the way.
- OH NOAH! is now mobile-friendly and accessible through smartphones and tablets.
Educational resources related to the new video and games will be available for students and educators on PBS LearningMedia. In addition, a new printable family activity guide and other activities designed for use by parents and caregivers with their children will be available on the OH NOAH! and PBS Parents websites. The OH NOAH! website (pbskids.org/noah) offers thirteen three-minute videos with an embedded “Match It” game that helps children learn vocabulary, as well as five other learning games. OH NOAH! videos are also accessible on the free PBS KIDS Video App, which is available on a variety of mobile devices and on platforms such as Roku, Apple TV, Amazon Fire TV and Chromecast.
As New York’s flagship public media provider and the parent company of THIRTEEN and WLIW21 and operator of NJTV, WNET brings quality arts, education and public affairs programming to more than 5 million viewers each week. WNET produces and presents such acclaimed PBS series as Nature, Great Performances, American Masters, PBS NewsHour Weekend, Charlie Rose and a range of documentaries, children’s programs, and local news and cultural offerings available on air and online. Pioneers in educational programming, WNET has created such groundbreaking series as Get the Math, Oh Noah! and Cyberchase and provides tools for educators that bring compelling content to life in the classroom and at home. WNET highlights the tri-state’s unique culture and diverse communities through NYC-ARTS, Reel 13, NJTV News with Mary Alice Williams and MetroFocus, the multi-platform news magazine focusing on the New York region. WNET is also a leader in connecting with viewers on emerging platforms, including the THIRTEEN Explore App where users can stream PBS content for free.
About PBS KIDS
PBS KIDS, the number one educational media brand for kids, offers all children the opportunity to explore new ideas and new worlds through television, digital platforms and community-based programs. Kidscreen- and Webby-award winning pbskids.org provides engaging interactive content, including digital games and streaming video. PBS KIDS also offers mobile apps to help support young children’s learning. The PBS KIDS Video App is available on a variety of mobile devices and on platforms such as Roku, Apple TV, Amazon Fire TV and Chromecast. For more information on specific PBS KIDS content supporting literacy, science, math and more, visit pbs.org/pressroom, or follow PBS KIDS on Twitter and Facebook.
The Corporation for Public Broadcasting (CPB), a private, nonprofit corporation created by Congress in 1967, is the steward of the federal government’s investment in public broadcasting. It helps support the operations of more than 1,400 locally-owned and -operated public television and radio stations nationwide, and is the largest single source of funding for research, technology, and program development for public radio, television and related online services. For more information, visit www.cpb.org.
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Maria Vera, PBS KIDS; 703.739.3225; email@example.com
Meredith Gandy, 360 Public Relations; 415.610.4067; firstname.lastname@example.org
Maria Sinopoli, Latin2Latin Marketing + Communications; 917.532.6148; email@example.com
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